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Seattle Franchising Law Blog

When Buying a Franchise, Think Before You Convert

When buying a franchise, think before you convert your existing business to a franchise.  If you have an existing business, you may discover opportunities to convert your business to a franchise--to get the benefits of a "well known brand", to gain "purchasing power", or to gain advertising and support.  You may even be tempted because of the attractiveness of the package.

Such conversions probably occasionally work out well for the franchisee--but often they do not.  As part of such conversion agreements, you probably are transferring (giving) all of your current customers and their information to the franchisor.  In most cases, if the franchise ends for any reason, you have no right to even contact any of those customers--and you will probably be prohibited from being in the business you have been operating for years without their help--we call it a non-compete.  It is rare that franchisors pay for such benefits--except the somewhat illusory "right" they give you to sign their franchise agreement.  Meanwhile, by signing the franchise agreement, you give up a great deal of the flexibility you now enjoy to control the products and services you offer to your customers and the direction of your business. 

In this situation, we cannot give a bright line rule.  You should discuss your decision with an experienced franchisee lawyer.  He or she should be able to advise you as to the risks specific to your situation.  The longer you have been in business, the greater the risk in most cases.  An experienced franchisee lawyer might also be able to help you negotiate some of the terms of the franchise agreement.  Yes, franchise sales people say they are non-negotiable, but that is not true.  They want your money.  If they want it bad enough, they will agree to some simple changes that might protect you in case things do not work out.  For example, they might waive the post-term non-compete under certain circumstances or pay for your customer list or make other concessions.  They might even agree to exclude your existing customers from royalty calculations. 

If you do not think very carefully and listen to some good advice, you could lose not only your franchise, but the business you worked to build before you learned about the franchise "opportunity".  You could discover, after it is too late, that you now have to pay royalties on all of your existing customers--but that new brand and all the promised advertising and support has not delivered new customers.  Take your time and think before you convert.

Why Have a Corporation or LLC if You Don't Use It?

Why would you spend the time and money to set up a legal entity--a corporation or LLC (Limited Liability Company)--if you did not plan to use it?  It seems that almost weekly we learn that people have a legal entity they paid for--but they never took the steps necessary to properly transfer their business or its assets into the entity. 

It is easy to set up a Washington corporation or LLC.  You can just go online and do it for "free" using the Secretary of State's online form and paying the State's fee.  Leaving for another day, the quality of legal advice the state gives, in many cases "free" just means you have to spend a lot more money later to fix problems.  This is particularly true when you have been operating a business for a period as a sole proprietor or partnership before deciding to set up an entity.  It can also become an issue when you are taking personal assets and contributing them to the entity in exchange for your ownership rights.

If you do not transfer the assets the new company is going to use to the entity, you have just gained a short stack of paper that will gather dust in the corner of your office or shop.  You may float along for weeks or years before discovering that you have a potentially expensive and troubling problem. 

If the business gets sued, the opposing party will soon discover that you co-mingled the entity with your personal affairs--by using your personal assets in and for the benefit of the business and meanwhile taking advantage of business tax and other benefits through the entity.  Suddenly that protection from personal liability for business liabilities you thought you had is not available. 

Another place we see problems from not properly transferring assets is when "partners" get into a dispute.  Suddenly you discover that the computer on which you kept all of the business records is not an asset of the entity--and never was.  Meanwhile, she takes the position that you did transfer your existing book of business and customer list to the business.  In effect you set up an entity (corporation or LLC) that sat on the shelf with no assets and conducted business using assets it may not have owned.  It can take an expensive and business-killing lawsuit to even try to unravel the mess. 

The solution: make it clear in advance, in writing.  A good rule is that if it is not in writing it did not happen.  An experienced small business attorney can guide you as to documents and actions needed to make it clear what assets are transferred to the business entity and which remain personal. 

Buying a Franchise--Lies, Damned Lies and Statistics

In buying a franchise, beware of the lies, damned lies and statistics--about 90% success rates, among other things.  At some point in the process of buying a franchise, someone will probably tell you that 90% of all franchises succeed. That person is lying. Years ago, the Department of Commerce produced a "study" with that statistic and unscrupulous franchisors and franchise brokers have been relying on it ever since.

The Department of Commerce stopped conducting franchise research in 1987 and in 2010 the International Franchise Association disavowed the study saying it was "old and no longer valid." Decades of research from the Small Business Administration shows that franchises succeed and fail at a rate similar to all small businesses. Roughly 50% of all small businesses survive five years and about one third survive ten years or more. Very few things have a 90% success rate and franchises are not one of them.

So how can you make a smart choice buying a franchise? First, do not do business with franchisors or franchise brokers who tell you about 90% success rates-if they are deceiving you on this point what else are they lying about? Second, do your research and question everything. Purchasing a franchise may be the biggest financial decision you ever make. Take the time to review the facts. Some franchisors will tell you that 90% percent of their franchisees choose to renew their franchise. That does not equal a 90% success rate-only the franchisees who successfully finish their first franchise term have the chance to renew. If their franchise fails or is terminated before the end of the term that failure is not included in the franchisors' 90% renewal claim. Third, hire an independent experienced franchise attorney to review your franchise documents and guide you through the franchise purchase process. Unlike the franchisor, or the franchise broker, an experienced franchise attorney is only interested in helping you make the best choice for you and your business.

Franchisor Dream Dinners Caught By Washington

Franchisor Dream Dinners caught by Washington.  Dream Dinners been caught violating franchise laws.  Janet Sparks of Blue MauMau reports that the Washington Department of Financial Institutions has obtained a "consent order" from Dream Dinners based on its solicitation of franchisees during a time when it was not registered to offer or sell franchises.  The consent order also addresses other issues. 

Dream Dinners recently mailed copies of the consent order to every current and former Dream Dinners franchisee.  The State of Washington required that mailing to inform each of those investors that their rights might have been violated. 

Although neither the order nor the accompanying cover letter addresses it, the order has a huge impact on every current and former franchisee.  It very clearly starts their statute of limitations running.  As a practical matter, that means that, at the outside, each franchisee must file a lawsuit no more than three years after the day they received the letter--or they will be forever barred from making a claim based on the violations described in the order.  This assumes that Washington law will apply.  If the franchisee is located in another state or has a contract that specifies the law of another state, the time period could be shorter.  Depending upon what the franchisee already knew about the facts described in the order, the period might be a lot shorter--or it may already be too late. 

Any person who purchased a Dream Dinners franchise at any time up until October 18, 2012 has an urgent need to consult with qualified and experienced franchisee counsel.  They should not let the holidays or any other events distract them from obtaining a review of their facts to determine what their options might be.  Any delay could be fatal to their ability to recover part of what they lost on their adventure in franchise ownership. 

Unfortunately, Dream Dinners again finds itself a poster child.  It previously was reported as being number 5 on the United States Small Business Administration's 2011 list of franchises with the highest percentage of loan defaults.  Anyone now considering investing in a Dream Dinners franchise (or any other franchise with such a track record) should think long and hard and consult with experienced franchisee counsel before signing a contract or writing a check. 

To read Janet Sparks' article in Blue MauMau, click here. 

Buying a Franchise - "I should never have bought it"

At least weekly we hear from a franchisee, after buying a franchise, that "I should never have bought it." That realization stings. It signals that the honeymoon has ended and the spell cast by the sales consultant has worn off. Frequently, it signals the impending economic death of the franchisee-and the ultimate "death by a thousand cuts" of the franchisor.

Why should franchisees care? This means that the franchisee did not do their due diligence until after they signed the franchise agreement and paid the fees. That is precisely what the sales "consultant" wanted them to do. If they buy the sizzle without examining whether it is really steak or just cheap hamburger, the "consultant" gets paid, the franchisor gets another franchisee, and everyone is happy-until the smoke clears for the franchisee.

The solution for franchisees is simple. Do your due diligence before you sign anything or pay any money to anyone. Due diligence means reading and understanding the Franchise Disclosure Document and every document you will be required to sign. It means understanding the franchise relationship. Most importantly, it means obtaining answers to tough questions-questions the franchisor and the sales consultant don't want to answer. If they won't answer or if they try to switch you back to the razzle-dazzle, it probably means a major red flag. If you spot even one red flag, you should not proceed until you have answers. Signing without having answers to every question-especially the red flag questions-is a business plan that can end in bankruptcy. Most franchisees fail and a significant number of those failures result in personal bankruptcy. Consult with an experienced franchisee attorney before you sign any contracts or pay any money or buying a franchise. Insist that every question be answered unambiguously to your satisfaction before you proceed. That is your right.

Why should franchisors care? Every franchisee that fails (or does not succeed as they expected) is a huge billboard telling other prospective franchisees the truth-that the system did not work for them; that they are losing money. In a world where information travels at the speed of light and negative information even faster, no franchisor needs that information in the marketplace.

The solution for franchisors is simple. Be honest and complete and make sure the franchisee has all the information they need-not just the minimum required by law. Most importantly, train and supervise every sales "consultant" that is representing your brand. Make sure they encourage prospective franchisees to consult with independent experienced franchisee lawyers. Don't try to sell the franchise as a solution that it is not. If the franchise is worthwhile and adds true value to the franchisees, you will have a successful system-because that word will also spread. You may not get rich overnight-but you may stay rich longer-by doing it right.

Buying a Franchise - Don't Sign Agreeing to Lies

Almost every franchisee, when buying a franchise, is asked to sign a document containing false statements--in order to be "awarded" a franchise.  No franchise or other business opportunity is worth signing something false to get it. 

Any relationship in life that begins with a lie is doomed to failure.  You know from the beginning that you cannot trust the other person.  The whole foundation is false.  Franchisors love to refer to their franchisees as "partners".  The essence of a partnership is a fiduciary duty of loyalty and honesty between partners.  If you agree to compromise that loyalty and honesty right at the beginning it will cost you dearly.

The lies you are asked to agree to are sometimes buried in the fine print on page 33 of the franchise agreement.  Most often, they are in a separate "questionnaire" you are told you must sign.  The first few questions seem (and often are) innocuous.  However, the questionnaire quickly moves on to ask you to agree that you have not received any financial information outside of the formal documents (Franchise Disclosure Document and franchise agreement).  In many cases, they are carefully written so that you are agreeing that you did not even rely on the Franchise Disclosure Document. 

Before you sign such agreements or answer any of those questions, it is critical that you understand the questions and answer them truthfully--even if it means the franchisor withdraws their "offer".  You can be sure that the questions are carefully written in "legalese" that is disguised as "plain English"--in other words, it has legal meanings that may not be apparent from the words used.  You should not go it alone.  Even if you are otherwise determined to make the biggest investment of your life without consulting a lawyer, you should consult an experienced franchisee lawyer before signing any such "questionnaire".  Remember, the more innocuous the document appears to be, the worse it often is for you. 

Many franchise sales consultants will tell you that you have to sign the false statements "in order to get the franchise".  If that is the case, you should fire the consultant and walk away from the franchise.  Don't compromise your honesty and ethics to get into a business under false pretenses.  If a statement you are asked to sign is not true, you should not sign it.  If that means the franchisor has a harder time selling franchises, perhaps it will change the franchisor's way of doing business.  Meanwhile, you can get on with your life--in a different business venture that you can enter into without having to compromise your integrity. 

 

 

Buying a Franchise - College Students Should Beware

With jobs scarce for college students and new graduates, college students should beware of an increasingly active predator-the franchise sales person. They haunt job fairs and campuses with tantalizing "opportunities" to start your own business by buying a franchise; opportunities to be free of the lines for every job opening. What they are offering, unfortunately, is indentured servitude that can be hard to escape.

We see a lot of these go bad. They follow a pattern. They solicit in the fall and winter and close the deal in December or January. They offer a no money down opportunity. You sign a contract that says they provide the initial investment and you will pay back the "loan" out of your revenues. You spend the first four to six months lining up customers for the summer months-all without receiving a dime in pay. You are hoping for the big payoff during the busy summer season.

Then the summer season arrives and you discover that you are wholly untrained and ill-equipped to operate a busy seasonal business, including collecting from "very picky" customers. You get a complaint and then the franchisor swoops in and starts treating you like the employee you probably were throughout and starts micro-managing your jobs. You discover that, after paying your expenses (including paying off the now-sizeable debt to the franchisor) you still are not making any money.

With no money left and none coming in, you suddenly carefully read your contract (the one you signed back in January) and discover that, in addition to other money owed to the franchisor, they want to charge you $2,000 or so in a "termination fee" just to get out of the deal-and they keep the customers you worked all of those months to generate. You just lost eight months of your life and are suddenly back in the jobs lines-eight months after your friends-remember those people who did not buy in to the franchise "opportunity".

If the "business opportunity", with it's zero down promise, seems too good to be true, it is. Remember, in spite of the friendly patter from the sales person, they are asking you to sign a binding contract-one that has a high probability of starting you out with increased debt-not income. I am sure there are exceptions, but in these deals there is seldom anything but an empty pot at the end of the rainbow. Be very careful. It would be well worth your while, if you are tempted, to spend a few minutes on the telephone with an experienced franchise attorney before buying a franchise. Like everyone else considering such an investment, college students should beware.

New Court Decisions - Vicarious Liability

In a continuing effort to highlight important new court decisions, this time regarding vicarious liability of a franchisor for the actions of its franchisee, you need to be aware of Patterson v. Domino's Pizza.  In the Patterson case, which had been dismissed by the trial court, the California Court of Appeal reversed, saying:  "a franchisor's actions speak louder than words." 

The case involved claims of sexual harassment of a young employee by her manager.  After the litigation started, the franchisee filed for bankruptcy.  That left the franchisor as the primary defendant.  The franchisor argued that, because the contract said the franchisee was an independent contractor, the franchisor had no liability. 

The Court of Appeal decided that it had to look beyond the contract to determine whether the franchisor had and exercised sufficient controls over the details of the franchisee's operations to create liability.  The court seemed impressed by testimony from the franchisee that Dominos forced him to fire the accused employee--suggesting the consequences of not complying with the demand would have been substantial. 

The case bears reading by every franchisor.  It is food for thought every time a franchisor feels the desire to exercise detailed control over major aspects of a franchisee's operation.  It is yet another signal that courts are going to look beyond the words of the franchise agreement and examine the facts on the ground--how the parties actually behave and operate within the context of the contract. 

Much of the vicarious liability case law, often finding no vicarious liability of franchisors, comes from earlier days of franchising.  As franchisors and their advisors try to write the "perfect contract" and as franchisors seek greater and greater control, the courts may expand that field of liability--where it seems appropriate because the franchisor had the power to prevent the act from happening. 

One decision does not indicate a sea change.  However, it would be a worthwhile exercise for every franchisor to consult with their franchise attorneys about this trend toward vicarious liability and what steps it can and should take to minimize the risk of being held responsible for something bad done by an employee of a franchisee. 

New Court Decisions - Duty to Protect & Enhance Brand?

On June 21, 2012, the Superior Court for the District of Montreal, Quebec, Canada entered a judgment for $16.4 Million against the Canadian Dunkin Donuts franchisor in favor of 21 former franchisees.  The court held, among other things in a new court decision, that the franchisor breached an express or implied contractual obligation to protect and enhance its brand. 

The Court stated:  "A successful brand is crucial to the maintenance of healthy franchises.  However, when the brand falls out of bed, collapses, so too do those who rely upon it. * * * [The franchisor] had assigned to itself the principal obligation of protecting and enhancing its brand.  It failed to do so, thereby breaching the most important obligation it had assumed in its contracts."

Obviously every situation is specific to its facts and to the expressed and implied terms in the contract.  However, the Dunkin case helps to frame the question of whether every franchisor has a duty to "protect and enhance" its brand.  If, as in the Dunkin case, there are facts supporting such a failure, the question of appropriate remedies arises.  The Canadian court gave its answer--a $16.4 Million judgment for damages caused by Dunkin's breach of its obligations. 

Assuming the Superior Court's decision survives expected appeals, it could become a source of reasoning and persuasive precedent for courts in the United States facing the same or similar facts and circumstances.  Query whether a franchisor that keeps a convicted felon who remains on probation as a director and officer, but somehow neglects to disclose that fact to prospective franchisees is "protecting and enhancing" its brand.  Query whether a franchisor having over 20% of franchises sold-but-not-open, with delays reaching several years in many cases and resultant litigation is "protecting and enhancing" its brand.  As with other new court decisions, Franchisees in those situations might be well advised to consult with their franchise attorneys about whether and to what extent the reasoning of the Canadian decision in the Dunkin case might apply in their jurisdiction. 

New Court Decisions - Franchisee or Employee?

Two new court decisions, in March and in June of this year, out of Massachusetts raise the issue of what is the line between a franchisee and an employee.  Acknowledging that Massachusetts has some unique laws regarding classification of employees and that at least one state (Georgia) has given franchisors an exemption, the decisions in those cases are worth some thought by every franchisor--and franchisee.

In the first case, the court held that Coverall of North America, Inc. misclassified its workers as franchisees when, in fact, they were employees--depriving them of important rights.  The court awarded the "employees" treble damages totaling more than three million dollars.

In the second case, Jani-King will be required to pay damages in an amount not yet determined to approximately 300 janitorial workers.

These cases both involve the janitorial industry.  However, the issues could arise in other industries or segments.  This is particularly true because franchisors continue to push the envelope in terms of maximizing their control over every minute detail of franchisees' operations.  It is significant that these companies operated corporate outlets in the same industry as their workers.  The franchisors booked and scheduled the workers with accounts, supervised their operations on a periodic basis, billed the customers, collected receipts, deducted moneys owed to the franchisor and gave the balance to the franchisees. 

In both cases, finding that the workers were employees under the law, the courts found that they were entitled to a full refund of all initial franchise fees and royalties paid. 

Wise franchisors and their franchise attorneys will give serious thought to whether the relationship they are constructing has so many indicia of control that it shifts from being a franchise to being an employee relationship.  Future new court decisions may further flesh out where that line is located.  Unless a franchisor relishes being a test case, it would be a good idea to evaluate whether each control is necessary and appropriate for their unique franchise system. 

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